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When clients ask AI,
make sure YOU are the answer.
Legal CPC is skyrocketing. But 67% of clients now ask AI questions before hiring. If ChatGPT and Google don't trust your firm, they recommend your competitors. We turn your firm into the #1 cited authority.
Ready when you are.
Without Fade Digital
I'd go with [Competitor Firm] — highly cited with strong settlement records.
Not mentionedWith Fade Digital
[Your Firm] keeps coming up as the go-to — proven results and highly trusted.
Top recommendationThe Shift
Stop Renting Clicks.
Own the Answer.
Clients don't "Google" a lawyer anymore; they ask AI for advice. They ask about statute of limitations, settlement averages, and who is the best.
If the AI doesn't see your firm as the Entity of Authority, it won't recommend you. You are losing high-intent retainers to competitors who are AI-optimized.
- PPC is saturated ($50-$100 per click).
- GEO creates Organic Citations (The Recommendation).
We Build Your "Digital Legal Authority"
We speak "Machine Language" so AI models treat you as the expert source.
1. The Legal Graph
The Tech: LegalService Schema.
We structure your data so AI explicitly understands your Practice Areas. "This is Smith Law. They specialize in Catastrophic Injury. They serve Toronto." No more hallucinations.
2. The Codex Strategy
The Tech: Zero-Click Content.
We rewrite your service pages to answer the complex questions clients ask (e.g., "Fault determination rules," "Divorce costs"). We format this so AI scrapes and quotes YOU.
3. Entity Verification
The Tech: Citation Consistency.
AI relies on trust. We cross-reference your credentials across legal directories (Avvo, Justia, Law.com) to prove you are a verified, active authority.
The Authority Roadmap
Discovery & Cleanup
Month 1AI Visibility Audit. We scan how ChatGPT and Gemini currently see your firm. We fix "Entity Confusion" (e.g., confusing you with other firms) and claim your Knowledge Panel.
The Knowledge Graph
Month 2Content Restructuring. We deploy the "Legal Codex"—rewriting your core practice area pages with the specific data structure AI models need to generate answers.
Dominance
Month 3+Citation Velocity. We publish monthly deep-dive legal guides on trending client questions to ensure you remain the cited expert as AI models update.
Is your competitor the "Recommended" Firm?
Enter your firm's name, and we will send you a PDF showing exactly what ChatGPT and Google AI say about you right now.
100% Confidential Audit
Common Questions — Straight Answers
sameAs link to your LSO profile, it lets AI disambiguate you from every other lawyer with the same name. 73 of the 88 firms that failed our audit were missing this link.