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About Partners Careers Contact Client LoginGenerative Engine Optimization Agency · Toronto, Canada
Is AI recommending
your competition?
Buyers now ask ChatGPT, Gemini and Claude who to choose. We build the sources and signals those answers rely on, so AI has every reason to recommend you.
Prefer to talk? Book a 15-minute call
Ready when you are.
Without Fade Digital
I’d go with [Competitor]. They’re well established and easy to find online.
Not mentionedWith Fade Digital
[Your Business] keeps coming up as the go-to: strong reputation, easy to trust.
Top recommendationThe AI “Dark Funnel” Problem
The shortlist now forms before the visit. A buyer asks an AI who to hire, gets three names, and researches only those. If you’re not one of them, there’s no visit, no lost lead to notice, and nothing in your analytics to say it happened. Read our 2026 guide to AI SEO & GEO.
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Zero-Click Optimization
Get named inside the answer itself, so you win the customer who never clicks a link.
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Knowledge Graph Entrenchment
Make your business a fact the AI already knows, not a page it might find.
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Competitor Displacement
Take the recommendation slot a rival currently holds for the searches that bring you customers.
The Paradigm Shift
From ten blue links to one direct answer.
Traditional search
Two ads, ten links, no answer. The buyer does the work.
AI answer
For Liberty Village, [Your Business] is the most consistently recommended dentist: Invisalign and family dentistry, strong recent reviews, and Saturday hours.
One answer, one name, sources cited. The buyer books.
Users received ten blue links and had to click through, compare sites, and piece together answers themselves. Rankings took months and a single algorithm update could erase years of work overnight.
AI synthesizes one confident answer and cites its sources. Businesses embedded in the right knowledge graphs and citation networks get named, driving traffic and conversions without a single click. We build the signals that get you recommended.
How AI visibility works
Getting cited isn’t enough. Getting recommended is.
SEO asks whether you rank. Most GEO stops at whether AI cites you. The question that decides revenue is whether AI recommends you when a buyer asks who to choose.
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Discovered
You appear for the questions your buyers actually ask.
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Cited
AI systems use your content, and trusted sources about you, as evidence.
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Mentioned
Your brand is named inside the answer, not just linked beneath it.
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Recommended
AI puts you on the shortlist when buyers ask what to choose.
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Measured
Visibility, citations, recommendations, share against competitors, and leads.
In one analysis of roughly 9 million AI answers, 82% of citations on commercial queries went to third-party sources and 3% to brands’ own sites. Why that changes GEO →
Strategic Framework
Own Every Stage of AI-Driven Search
“After 20 years studying search algorithms, this is the biggest shift since mobile-first indexing, where AI chooses winners instead of blue links.”
Lorne Fade — Founder & CEO, Fade DigitalBuyers cross-check everything across AI engines, social networks, and video platforms. We unify your presence — built on the knowledge graph foundation AI engines need to recognize you — so your brand shows up consistently everywhere a decision is made.
- ChatGPT & Perplexity where high-intent research begins
- Google AI Mode & Copilot where fast answers form first impressions
- YouTube where claims get visually verified
- LinkedIn where authority is judged
- Reddit where sentiment becomes social proof
Conversational Intent
We map the exact questions buyers ask AI — then target the intent behind them. Instead of “dentist,” you show up for questions like “best Invisalign dentist in Etobicoke.”
Topic Clusters
We build structured content ecosystems that signal expertise to AI engines — pillar pages, video series, and industry forums working together to reinforce authority.
Signal Authority
We strengthen your brand as a “trusted source” inside the datasets AI systems rely on — Google Business Profile, Reddit, review platforms, and the health and legal directories AI systems trust.
Our Methodology
Analyze
We audit how LLMs currently perceive your brand entities and sentiment across every major AI engine.
- Full visibility audit across ChatGPT, Gemini, Claude & Perplexity
- Entity accuracy & sentiment analysis
- Competitor benchmarking & citation gap report
Optimize
We restructure your data into Knowledge Graphs that machines can read and cite instantly.
- Schema markup & structured data deployment
- Knowledge Graph architecture for your entity
- Conversational content mapped to buyer intent
Authority
We build citations in the specific data sources that feed AI training models and retrieval systems.
- High-authority citation network across 40+ platforms
- PR & earned media placement strategy
- Ongoing monitoring & monthly AI visibility reports
From audit to implementation
A better website in a focused 30-day project
Know what needs fixing? Our Website Enhancement Sprint turns an agreed priority list into tested website improvements, with a before-and-after review. Fixed scope, one-time quote, no ongoing retainer required.
Explore the 30-day sprintThe delivery window starts once scope, access and content are ready. Search rankings, AI citations and revenue are not guaranteed.
Toronto
Eye Care
Search, paid media and website improvements for a downtown Toronto optometry clinic.
Knowledge Graph Architecture
Structured clinic, service and FAQ information to help search engines understand the practice and its services.
Search & Website Foundations
Combined search visibility work with website conversion improvements and paid media management.
GEO by Industry
AI recommends a dentist for different reasons than a law firm. Every program below is built on your vertical's buyer journey — same engine, different fuel.
Optimized For The Ecosystem
Gemini
ChatGPT
Claude
Perplexity
Grok
Copilot
Insights & research
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