Generative Media Buying

Paid Media Management for the AI Search Era

Don't just buy clicks. Buy intelligence. We run Search, Performance Max and ChatGPT ad campaigns built for how people now discover brands, alongside the GEO work that earns a place in AI answers.

Starting at 15% of ad spend · Free scan first

We manage paid campaigns on

Google Ads
Meta — Facebook & Instagram Ads
LinkedIn Ads
Microsoft Ads
Paid media channels for brand presence and lead generation
Multi-Channel Performance

Every Channel. One Goal.

From Google Search and Meta to YouTube and programmatic display — we manage paid media across the full mix, optimizing for the conversions that actually matter: calls, form submits, and booked appointments.

We align your ad spend with your brand positioning so every dollar works harder — building recognition while driving the leads and sales your business depends on.

Precision Search

We capture high-intent traffic from Google & Bing. We don't just optimize for "clicks"; we optimize for the downstream signals that LLMs interpret as authority.

  • • Intent-Based Bidding
  • • Negative Keyword Sculpting
  • • Competitor Conquesting

Social Velocity

Building brand "heat" on Meta and LinkedIn. AI engines measure brand velocity—how often real humans discuss you—as a primary trust signal.

  • • B2B LinkedIn Targeting
  • • Creative Testing Loops
  • • Viral Signal Generation

Algorithmic Loops

Closing the gap. We create dynamic retargeting structures that nurture users who found you via AI Search, bringing them back to convert.

  • • Cross-Platform Retargeting
  • • Dynamic Product Ads
  • • LTV Maximization
2026 Core Service Update

The AI Discovery Frontier.

AI advertising is here, unevenly. ChatGPT ads are live in beta and open to Canadian advertisers, though OpenAI doesn't yet allow health, legal or financial services ads outside the US. Google can show Search, Shopping and Performance Max ads inside AI Overviews in Canada. Neither sells a place in the answer itself: OpenAI says ads do not influence ChatGPT's answers. So we run the paid placements your category is allowed, and the GEO work that earns the citation.

ChatGPT Ads

Campaign setup, conversion tracking and testing in OpenAI's self-serve Ads Manager, for categories OpenAI allows. Where yours isn't allowed yet, the budget goes into organic AI visibility instead.

Ads in AI Overviews

Search, Shopping and Performance Max campaigns set up to qualify for the ad slots Google places in and around AI Overviews. Those slots are separate from the citations inside the answer, which GEO earns.

Neural Intent Modeling

Moving beyond static keywords to target semantic clusters, ensuring visibility for complex, natural language prompts.

Example: one answer, two lanes
Illustration
"Who's the best contractor in Toronto to turn my basement into a home office?"
Answer Earned through GEO
"A few firms come up repeatedly. [Your Brand Name] is a strong fit: it specializes in basement conversions, lists its licensing and warranty, and has detailed reviews from homeowners nearby."
Cited: your website
Cited: your reviews
Organic answer
Earned
Sponsored slot
Bought
Plan both lanes
See which AI ads your category can run, and where GEO does the work.

The Data-Training Feedback Loop

Why standard PPC agencies are becoming obsolete.

Traditional PPC

Focuses only on the immediate click, ignoring the broader data ecosystem.

  • Optimizes for "Cheapest Clicks"
  • Siloed Data (Doesn't help SEO)
  • Linear Funnels (Ignore AI Research)

Fade Protocol

Uses paid traffic to validate entities and train your Knowledge Graph.

  • Traffic validates Entity Authority
  • Data feeds Topic Cluster Creation
  • Retargeting captures AI-Assisted Researchers

Deployment Models

Audit
$750

Deep-dive analysis of your current ad spend efficiency and waste.

Account Structure Analysis
Waste Identification Report
Conversion Tracking Fixes
Competitor Ad Swipe File
Book a 30-minute call
Growth
15% of spend

Full management. We design, deploy, and optimize your campaigns.

Min. Management Fee: $1,500/mo
Google, Bing & Meta Ads
Weekly Optimization Sprints
Dynamic Creative Testing
Live Data Dashboard
Landing Page Consulting
Book a 30-minute call
Scale
Custom

For brands spending $50k+/mo seeking multi-channel dominance.

Cross-Channel Attribution
LinkedIn Account-Based Marketing
YouTube Ad Production
Dedicated Strategist
Book Strategy Call
See It in Action

Want the bigger picture? Read: The Ultimate Guide to AI SEO & GEO →

21 Google Ads Skills for Claude

Free Playbook

21 Google Ads Skills for Claude: Audit, Optimize & Report in Plain English

Connect Claude to your Google Ads account — find wasted spend, diagnose CPA spikes, and generate client reports.

Common Questions

Frequently Asked Questions

We manage Google Ads (Search, Display, and Performance Max), Meta (Facebook and Instagram), TikTok Ads, Microsoft Ads, and LinkedIn. We recommend the right mix based on your industry, target audience, and conversion goals.
We typically partner with clients running monthly ad budgets of $2,000 CAD or more. Smaller budgets often don't generate enough data for meaningful optimization. We'll recommend the right starting point during your free AI Visibility Scan.
Every campaign is measured against agreed KPIs — cost per lead, conversion rate, and ROAS. We configure proper conversion tracking from day one and deliver transparent monthly reporting with no vanity metrics.
Yes. Our team handles copywriting, graphic design, and video editing for ad creatives. We produce multiple variants and run structured A/B tests to continuously improve click-through and conversion performance.