Free playbook for GTA businesses
Get your business recommended by ChatGPT and Google AI
Patients and clients now ask AI who to call. If your business isn’t in that answer, they never see you. This free playbook shows you how AI picks who to recommend, and exactly what to fix first.
Free. No credit card. No spam.
- 9 chapters and 5 bonuses
- A 30-minute self-test
- A 30-day action plan
What’s inside
One practical playbook, plus five tools to put it to work
Written for owners and managers, not developers. Read it in an hour, then work through it at your own pace.
THE PLAYBOOK
The AI Visibility Playbook
How local businesses get recommended by ChatGPT and Google AI, in nine short chapters.
- 01 Why search changed: people ask AI who to call
- 02 How AI assistants decide who to recommend
- 03 Test yourself: 10 prompts and a scoring sheet
- 04 Fix your foundation: a website AI can understand
- 05 Structured data that matters for local businesses
- 06 Your Google Business Profile as an AI source
- 07 Reviews and mentions in the places AI reads
- 08 A 30-day action plan, week by week
- 09 When to get help
Plus a scoring sheet, before-and-after rewrites and checklists throughout. Everything comes as one PDF you can download straight away.
-
BONUS 1
AI Visibility Self-Audit Checklist
One printable page that shows what is helping or hurting you, in ten minutes.
-
BONUS 2
Prompt Bank by Vertical
Ten ready-to-run test prompts for each of nine local industries.
-
BONUS 3
Copy-paste JSON-LD templates
Structured data for clinics, firms, agents and trades, with clear spots to fill in.
-
BONUS 4
Google Business Profile Checklist
Every setting that feeds Google’s AI answers, in the order to fix them.
-
BONUS 5
Review Request Scripts
Front desk, text and email wording that is honest, compliant and never offers incentives.
Who it’s for
Built for local service businesses in the GTA
AI search looks a little different in every industry. The playbook and the prompt bank cover each of these.
Optometrists
People ask for an eye exam this week, kids’ exams or dry eye care, then book whoever AI names.
Dentists
New patients ask who is taking new patients, open evenings and billing insurance directly.
Chiropractors
A sore back becomes a short list of nearby clinics with appointments this week.
Physiotherapy clinics
Post-surgery and sports injury questions get answered with two or three clinic names.
Med spas
People ask AI which clinics are safe, qualified and right for their treatment before they book a consult.
Law firms
Clients ask for a lawyer in their practice area and city, often with questions about fees.
Accountants
Owners ask who handles businesses like theirs, and what it will cost, before they ever call.
Real estate agents
Sellers ask which agent knows their neighbourhood best long before they sign anything.
Home services
Urgent HVAC, plumbing and roofing jobs go to whoever AI says can come today and is well reviewed.
How it works
How AI picks who to recommend
Every assistant works a little differently, but they all try to give a safe, accurate answer. In practice that comes down to three checks.
-
STEP 1
It reads your website
Can it find what you do, where, and when you’re open, in plain text it’s allowed to read?
-
STEP 2
It checks what others say
Reviews, maps, directories and local mentions. Do they agree with what you say about yourself?
-
STEP 3
It decides if you’re a safe answer
When the facts line up and other people vouch for you, you make the shortlist. When they don’t, someone else does.
See where your business stands
The playbook walks you through all three checks, with a test you can run in 30 minutes.
What you’re aiming for
What it looks like when AI picks you
This is the moment the playbook works toward. Someone asks for a recommendation, and your business is the first name in the answer, with the reasons that matter to them.
- Named first, not buried in a list
- Described accurately: hours, services and location
- Backed by sources the assistant already trusts
Want to know where you stand today? Chapter 3 shows you how to run this test on your own business in 30 minutes.
Who’s a good physio near Yonge and Eglinton that’s open Saturdays and bills insurance directly?
Here are three clinics that fit:
-
1 Your clinic Best fit
Open Saturday mornings, bills most insurers directly, and reviewers often mention its post-surgery rehab.
-
2 Another nearby clinic
Open Saturdays. Its website doesn’t say whether it bills directly.
-
3 A third option
Bills directly, but is closed on weekends.
Sources: Your website Google Business Profile Reviews
Real results
What this looks like for real businesses
B2B technology
0 to 75+
AI citations in 90 days, across ChatGPT, Claude, Gemini and Perplexity
“Fade Digital has been instrumental in helping grow our AI citations and traffic from sources like ChatGPT and Gemini. We went from invisible to 75+ citations in just 3 months.”
Andrew LinskySmartTek Solutions
Optometry clinic, Toronto
Search, website and paid media
An ongoing engagement with a downtown Toronto eye care clinic
“Lorne has been a pleasure to work with, helping us grow our rankings, while improving our website conversion rates and maximizing our ad spend for efficiency. Total package!”
Dr. Jerry NolfiToronto Eye Care
Questions
Frequently asked questions
Is GEO different from SEO?
GEO, or generative engine optimization, means making your business easy for AI assistants to find, understand and recommend. SEO is about ranking in a list of links. They overlap a lot, because assistants still read the web, but GEO puts more weight on clear facts, consistency across sites and what other people say about you.
What’s in the playbook?
Nine short chapters on how AI assistants choose who to recommend and what to fix, plus five bonuses: a self-audit checklist, a prompt bank for nine industries, copy-paste structured data templates, a Google Business Profile checklist and review request scripts. It is a PDF you can download straight away.
How long does it take to see results?
Fixing wrong facts and anything that stops AI from reading your site can change answers within a few weeks, as assistants re-read your pages. Being recommended first for competitive searches usually takes a few months of steady work. Nobody can promise exactly what an assistant will say.
Do I need a new website?
Usually not. Most of the work is clearer wording, a few pages for your main services and locations, structured data and consistent listings. If your site is hard to edit or hides its content from crawlers, the playbook explains what to ask your web developer.
Is this just for big brands?
No. It is written for local service businesses in the GTA: clinics, firms, agents and trades. AI assistants answer specific questions, like an evening physio near Yonge and Eglinton, and a small business that answers that clearly can beat a much bigger one.
Do I need to be technical?
No. Most steps are writing and profile updates you can do yourself. The structured data chapter is the one place you may want your web developer, and it comes with templates they can paste in.
Will you spam me?
No. We email you the playbook and a short series of practical tips over the next 10 days. Every email has an unsubscribe link, and we don’t sell your details.
Is it really free?
Yes. No credit card and no catch. If you would like help putting it to work, you can book a free 30-minute strategy call, but you don’t need to.
Free playbook + 5 bonuses
Find out what AI says about your business, then fix it
The playbook, the self-test and a 30-day plan, written for GTA clinics, firms and trades. Download it in under a minute.
Get the free playbookFree. No credit card. No spam.
Prefer to talk? Book a 30-minute strategy call