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Two Decades of Data.
One Future-Proof Strategy.
Fade Digital was founded in 2016, but our expertise runs deeper — our founder has spent 22+ years in the trenches of search engine algorithms. We didn't just watch the digital landscape evolve; we helped shape it.
While others are scrambling to understand AI, we are already building on it. We have transitioned to a 100% AI-first approach, leveraging our deep technical SEO roots to dominate the new ecosystem of LLMs and Generative Engines.
Our Story
How We Got Here
Founded
After exiting his first agency, Academic Ads, Lorne launched Fade Digital as a boutique consultancy — bringing enterprise-level search expertise to ambitious SMBs who deserved better than cookie-cutter marketing.
Built for Clients
Developed a proprietary client dashboard to track campaign performance, analytics, keyword rankings, and paid media spend — giving every client full transparency into their growth without the guesswork.
AI-first
As AI transformed how people find businesses, Fade Digital led the shift. We pivoted to a 100% AI-first model — specializing in GEO and helping SMBs capture zero-click citations across ChatGPT, Gemini, and Perplexity.
Where we are nowThe Architect
Bridging the gap between human intent and machine understanding.
Lorne Fade
Founder & CEO
Lorne isn't just an entrepreneur; he is a semantic architect. Having built VR Vision into a global leader for clients like Toyota and Siemens, he realized the web was shifting from 2D indexing to 3D understanding.
Fade Digital is the bridge between your brand's data and the AI models that now control the world's information.
Operating Protocols
We test everything.
We do not guess. We audit, we scrape, and we analyze. Every strategy is born from a dataset, not a gut feeling.
We move when AI moves.
The algorithm changes daily. We iterate our strategies in real-time. Stagnation is a system failure.
We make AI cite you.
We speak the language of machines. We structure your brand so clearly that AI has no choice but to cite you.
Don't Get Left in the
Legacy Index.
The transition from Search to Answer is happening now.
AI is being asked about your business right now. Make sure it has the right answer.