Make your site
easier to understand
Address crawlability, structured data and the clarity of your core service pages.
AI Visibility strategy call · Toronto
ChatGPT, Claude and Gemini already answer questions about your market. In 30 minutes we look at where your business shows up in those answers, who gets named instead, and the 90-day plan to change it.
You talk with Lorne Fade, founder of Fade Digital.
“Who’s the best physiotherapist near Liberty Village?”
The call turns this into a plan: what to fix first, and how to move the other two.
“Lorne has been a pleasure to work with, helping us grow our rankings, while improving our website conversion rates and maximizing our ad spend for efficiency. Total package!”
Dr. Jerry NolfiToronto Eye CareRead the case study A plan. And the work behind it.
AI Visibility brings the technical, content and business information that supports discovery into one focused program. We discuss the right scope for your website, market and goals on the call.
Address crawlability, structured data and the clarity of your core service pages.
Shape useful content around the services, questions and decisions that matter to your audience.
Align the information about your business across your website and relevant local profiles.
Track visibility, review what changes and use those findings to guide the next priorities.
Is this a fit?
And want customers to discover the expertise behind them.
As the owner, a decision-maker or the person leading marketing.
With implementation and learning over time.
Let’s talk about your business
Tell us a little about where you are and what you want to improve. The conversation starts there.
A 30-minute discovery call to explore the program. It doesn’t enrol you in a service.
Your answers help us prepare, so the call starts with your business rather than a questionnaire.
Or choose a call time directly and we’ll cover the rest on the call.
Your details are with us. Pick a time that suits you and we’ll come to the call prepared.
Choose a call timeOpens our Google Calendar booking page in a new tab.
Before we talk
It’s the work of making your business information and expertise easier for AI answer engines and search systems to find and understand. That can involve your website’s technical setup, content and the consistency of your business information.
Fade Digital helps plan and carry out the agreed work, then reviews progress with you. We’ll discuss priorities, deliverables and the access or collaboration needed before an engagement begins.
A 90-day plan that starts with a full AI Visibility Audit, so the work begins from a measured baseline. We then work through the agreed priorities and review progress with you as it goes. Scope and price are set out in writing before you decide to proceed.
Yes. Every engagement starts with the AI Visibility Audit, and its fee is credited toward your first month when you continue into the program.
No. The program is billed month to month with no minimum term, and you can stop with 30 days’ written notice. We plan in 90-day blocks because that’s how long the work takes to show what’s changing. Multi-location engagements are scoped individually.
No. Search and AI platforms control what they show, and outcomes vary. We focus on improvements we can implement and measure, with clear reporting on what changes.