Playbooks
Step-by-step field guides for operators running AI-native marketing workflows. Built for people who ship, not people who browse.
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The State of AI Search 2026
Start here. Adoption, zero-click behaviour, platform share and who gets cited, plus the new AI agents, in twelve chapters of sourced data, updated October 2026. The playbooks below show what to do about it.
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GEO · Measurement · Brand Monitoring
The AI Visibility Tracking Playbook: Measure Your Citation Share Across ChatGPT, Gemini, Claude & Perplexity
10 prompt templates, a 5-KPI framework, tools by tier (free/paid/DIY), and a monthly reporting structure. Stop flying blind on AI SEO.
Lorne Fade
ChatGPT · Claude · Gemini
The AI Prompting Playbook: Get Useful Answers on Your First Try
The RCTFT framework, 10 real-world scenarios with before/after prompts, and a cheat sheet for every AI conversation. No technical background required.
Lorne Fade
Claude Design · AI Design Tools
The Claude Design Playbook: Supercharging Your Design Workflow
How to turn your website into a landing page factory — ship 5 on-brand advertorial variations this week instead of waiting 3 weeks for a designer.
Lorne Fade
Claude · Google Ads · Paid Media
21 Google Ads Skills for Claude: The DTC & Agency Optimization Playbook
Connect Claude to live Google Ads data. Run audits, find wasted spend, diagnose CPA spikes, mine search terms, and generate client reports — 21 ready-to-use skills.
Lorne Fade
Claude Code · SEO
Claude Code SEO Agent Playbook: Replace $500+/mo Tools With AI
Replace every SEO tool subscription with a self-improving AI agent. Full setup guide, prompts, and weekly workflow included.
Lorne Fade
Claude · Operations
28 Claude Dispatch Frameworks: Run Your Business Without an Executive Team
The delegation system used to run 3 companies solo. 28 copy-paste frameworks for Claude Dispatch — free playbook.
Lorne Fade