GEO Architecture

Our system for getting your brand cited, mentioned and recommended across AI search.

Starting at $2,850/mo · Free scan first
GEO architecture and AI search optimization
Modern Search Reality

Search Isn't Just Google Anymore

AI tools like ChatGPT, Perplexity, and Gemini now recommend businesses directly to customers — bypassing traditional search results entirely. The brands appearing in AI answers today built their authority months ago.

Our goal is to position your brand to appear in AI answers, local searches, and recommendations so more people discover you before they ever see your competitors.

Knowledge Graph

We rebuild your data schema (JSON-LD) so LLMs clearly understand your entities, relationships, and authority.

  • • Entity Association
  • • Semantic Triplets
  • • Brand Knowledge Panels

Conversational NLP

Targeting natural language queries. We optimize for "Best X near me for Y condition" rather than just "Keyword".

  • • Long-tail NLP targeting
  • • Q&A Formatting
  • • Voice Search Prep

Digital Authority

AI trusts what others say about you. We earn citations in the niche publications and sources AI systems retrieve and trust.

  • • Niche Citations
  • • Sentiment Management
  • • Competitor Recommendation Gaps
Digital Authority Building

Citations & Mentions That Move the Needle

AI models trust what authoritative sources say about you. We secure mentions, backlinks, and coverage in the high-authority publications that LLMs use to build their understanding of which businesses to recommend.

But a citation is not a recommendation. AI answers often use a brand’s content as a source without naming the brand at all, so we track mentions and recommendations, not just citations. Why getting cited isn’t enough →

Digital PR and outreach for authority building

How we work

Our GEO Methodology: From AI Visibility to Recommendation

Seven stages, measured end to end. No one can make an AI system recommend a brand. What we do is improve the quality, authority and availability of the signals those systems rely on.

  1. 01

    AI Visibility Audit

    We run the questions your buyers ask across ChatGPT, Gemini, Claude, Perplexity and Google’s AI experiences, repeatedly, and record where you appear. Buyers don’t type “best CRM software”; they ask “what’s the most user-friendly CRM for a 50-person sales team?” We map those prompts first.

  2. 02

    Competitive Recommendation Analysis

    For every prompt where a competitor is recommended and you aren’t, we find out why: which sources support them, what those sources say, and what you’re missing.

  3. 03

    Source & Citation Mapping

    We identify the publications, review sites, communities and pages AI systems keep relying on in your category, and the ones that cite your competitors but not you.

    ChatGPT & Perplexity (Research) YouTube (Tutorials) TikTok (Discovery) LinkedIn (B2B) Review sites (Validation) Industry press (Authority)
  4. 04

    Owned Content Optimization

    We make your pages the clearest, most specific answer available, with structured data that removes any doubt about who you are and what you do. Owned citations are rarer than third-party ones in commercial answers, and worth more when they happen.

    Multi-Format Distribution:

    Pillar Pages
    Video Tutorials
    B2B Insights
    Communities
  5. 05

    Third-Party Authority

    We earn inclusion in the independent sources that shape AI recommendations. No fake reviews, no spam placements: authority comes from being genuinely relevant in the places your buyers already read.

    • → Digital PR & expert commentary: coverage in the publications your buyers and your category already trust.
    • → Third-Party Validation: reviews and mentions on independent platforms, earned rather than bought.
    • → Consistent Link Building: AI favors sites that already rank well in traditional search.
  6. 06

    Recommendation Optimization

    We strengthen the signals that let an AI confidently put you on a buyer’s shortlist: consistent entity data, a clear position, and specific, corroborated claims about what you do best.

  7. 07

    Measurement

    We track citations, mentions, recommendations and your share of AI voice against competitors, alongside branded search, referral traffic and leads. Attribution here is imperfect, so we show you the evidence rather than a single vanity number.

The Evolution of Search

Why ranking alone no longer decides who gets chosen.

Traditional SEO

  • Keyword Stuffing & Density
  • Generic Backlink Building
  • Optimizing for 10 Blue Links

GEO Architecture

  • Entity & Knowledge Graph Optimization
  • Digital PR & Niche Authority
  • Optimizing for Recommendations, not just rankings

Want the full technical breakdown? Read our Ultimate Guide to AI SEO & GEO →

Execution Roadmap

From invisible to recommended. How we deploy your authority architecture.

01

Calibration

Days 1-30
  • Technical Schema Audit
  • Entity Identity Setup
  • Competitor Gap Analysis
02

Expansion

Days 30-60
  • Content structuring for AI crawlability
  • Citation acquisition & authority signals
  • Conversational query optimization
03

Scale

Days 60-90+
  • Brand Velocity Scaling
  • Multi-Platform Integration
  • Share of AI Voice Reporting

Deployment Packages

Audit
$499

One-time analysis of your AI visibility and Schema health.

AI Visibility Scorecard
Schema Error Report
Competitor Gap Analysis
Actionable Roadmap
Book a 30-minute call
Recommended
$2,850/mo

Full local AI visibility & knowledge graph management.

Best for: local service businesses & clinics
Knowledge Graph Build
Monthly Content Optimization
Local Map Pack Ranking
24/7 Reputation Monitoring
Voice Search Prep
Book a 30-minute call
Authority
Custom

Full-scale ecosystem dominance & bespoke architecture.

Best for: Global Brands & Enterprise
Global digital PR & publisher citation network
Multi-region knowledge graph & entity architecture
Publisher + citation engineering, structured data & crawlable entity footprint expansion
Competitive share-of-voice tracking & gap analysis
Dedicated executive strategy partner
Book Consultation

What's Included Per Tier

Deliverable Audit
$499 · one-time
Growth
$2,850/mo
Authority
Custom
Schema types implemented Diagnostic only Organization, LocalBusiness, FAQPage, Person, BreadcrumbList Full graph — all applicable types + custom entity markup
Pages optimized / mo Review only Up to 15 pages Up to 50 pages
Citations targeted / mo Identified, not built 3–5 publisher placements 10–20 publisher placements
Prompt monitoring One-time snapshot Monthly · 15 tracked queries Monthly · 40 tracked queries
Reporting cadence One-time report Monthly report + bi-weekly sync Weekly updates + monthly exec review
Common Questions

Frequently Asked Questions

Generative Engine Optimization is the practice of optimizing your brand's digital presence to appear in AI-generated answers. When someone asks ChatGPT, Google AI Overviews, or Perplexity a question in your category, GEO determines whether your brand is cited — or a competitor is.
Traditional SEO targets ten blue links and rankings. GEO targets the AI answer layer — the single response AI engines generate before any links appear. Ranking #1 on Google means nothing if an AI answer recommends a competitor first.
We optimize for ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Claude, Gemini, and Microsoft Copilot — covering 95%+ of AI search volume across all major platforms.
Most clients see measurable improvements in AI citation rates within 60–90 days. Entity data propagation and knowledge graph changes typically take 30–60 days to be recognized and integrated by large language models.