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Advertising as the answer layer changes: Google Ads, the arrival of ads inside assistants, and what still converts.

Paid Media · 2 articles

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All Articles GEO & AI SEO 26 Answer Engines 21 Schema & Structured Data 10 Local AI Visibility 11 Citations & Measurement 8 Original Research 4 Industry Guides 6 AI Tools & Workflows 11 Technical & Crawlability 3 Paid Media 2 Content Strategy 4

OpenAI Just Launched a Self-Serve Ad Platform Inside ChatGPT. Here's What Brands Need to Know.

OpenAI turned on self-serve ads inside ChatGPT. CPC and CPM bidding, contextual targeting, and what the ad-answer split means for brands.

21 Google Ads Skills for Claude: The DTC & Agency Optimization Playbook

Connect Claude to Google Ads to run audits, find wasted spend, diagnose CPA spikes, and build client reports — 21 ready-to-use skills.