Fade Digital · Toronto, Canada

Lorne Fade

Founder & CEO, Fade Digital

Lorne Fade is the Founder and CEO of Fade Digital, a Toronto-based digital marketing agency specializing in Generative Engine Optimization (GEO). He helps service businesses in healthcare, legal, and professional services get recommended by AI platforms including ChatGPT, Gemini, Claude, and Perplexity.

With over 20 years in search marketing and digital growth, Lorne has led 500+ campaigns and pioneered the shift from traditional SEO to AI-first client acquisition systems. He is also the Co-Founder and COO of VR Vision Inc., where he built enterprise VR training programs for organizations including Toyota, Siemens Energy, and AVANGRID.

Location: Toronto, Canada
Company: fadedigital.ca
Email: lorne@fadedigital.ca

Areas of Expertise

Lorne's work focuses on the intersection of structured data, AI search systems, and client acquisition for service businesses.

Generative Engine Optimization (GEO) AI Visibility Auditing Knowledge Graph Architecture Schema Markup & Structured Data Zero-Click Conversion Strategy AI Citation Authority Paid Media for Service Businesses Local Search Enterprise VR Training

Career Timeline

Fade Digital — Founder & CEO

2016 – Present

Founded as a boutique digital marketing consultancy. Transitioned to a 100% AI-first model in 2025, specializing in GEO for service businesses. Manages campaigns across healthcare, dental, legal, and real estate verticals. Led the development of proprietary AI visibility auditing and reporting systems.

VR Vision Inc. — Co-Founder & COO

2016 – Present

Co-founded a Toronto-based immersive technology company delivering enterprise VR training solutions. Built partnerships with Toyota Motor Corporation, Siemens Energy, AVANGRID, and BDC. Authorized Meta for Work Partner. Featured in Forbes and Inc. Magazine.

Academic Ads — Founder & CTO

2006 – 2016

Founded and scaled a digital advertising agency to millions in revenue during the .com and early search advertising era. Developed enterprise-level search and paid media expertise that became the foundation for Fade Digital.

Published Work

Long-form research on AI search optimization, GEO strategy, and the future of how businesses get discovered by AI systems. Published on the Fade Digital Blog.

The Ultimate Guide to AI SEO & Generative Engine Optimization (GEO) in 2026 The State of AI Search 2026 Why Your 5-Star Google Reviews Mean Nothing to ChatGPT (And What Does) Agentic Commerce Is Coming: Why Your Business Needs Machine-Readable Data Now Schema Markup for AI: The JSON-LD Templates That Get You Cited by ChatGPT I Asked ChatGPT About 10 Local Businesses. Here's What It Got Wrong. Claude Dispatch: How to Run a Full AI Workday From Your Phone The AI Knowledge Graph Playbook SEO vs. AEO vs. GEO: Decoding the New Alphabet of Search Visibility

Media & Features

Forbes

VR Vision company profile
Inc. Magazine

"How Businesses Are Turning to Virtual and Augmented Reality"
Featured speaker & enterprise consultant

Fortune 500 VR implementation programs

About Fade Digital

Fade Digital is an AI-native digital marketing agency headquartered at 505 Richmond St. W., Toronto, Ontario, Canada. The agency specializes in Generative Engine Optimization (GEO), helping service businesses get recommended by AI platforms.

Core services include AI visibility auditing, Knowledge Graph architecture, schema engineering, AI citation authority building, paid media management, and local search optimization.

Learn more about Fade Digital

Work with Lorne

Ready to Become AI-Visible?

Get a free AI Visibility Scan and see exactly where your brand stands across ChatGPT, Google AI Overviews, and Perplexity.

Get Free AI Scan