Intelligence Hub
Resources and Answers.
The State of Search
The landscape is shifting daily. Stay updated with the primary sources that define how AI interprets the web.
Why GEO Matters Now
1
Zero-Click Future: By 2026, Gartner predicts search engine volume will drop by 25% as users switch to chatbots.
2
Trust over Traffic: AI only cites sources it deems "authoritative."
3
The "Black Box": Unlike Google, AI models are opaque. You need specialized schema.
From The Lab
Original Research
Frequently Asked Questions
Yes. SEO optimizes for a list of links (Google Page 1). GEO optimizes for a single, synthesized answer (ChatGPT/Gemini). The tactics for GEO require much cleaner data structures, higher authority citations, and natural language alignment.
Technical Schema fixes take effect in weeks. Building sufficient authority to displace a competitor in an AI recommendation typically takes 3-6 months of consistent digital PR and content work.
No ethical agency guarantees rankings, as algorithms are black boxes. However, we guarantee deliverables: Schema implementation, citation building, and content optimization. Our track record shows a 92% success rate in improving AI visibility.
Absolutely. Voice search relies heavily on the same Knowledge Graph data that AI models use. By optimizing for GEO, you are automatically optimizing for voice queries, ensuring Siri and Alexa can read your business details accurately.
Not at all. GEO is about providing better structured data and higher quality, authoritative content. We strictly follow Google's E-E-A-T guidelines.
High-trust industries see the biggest impact. This includes Medical (Dentists, Surgeons), Legal (Lawyers), Financial Services, and Real Estate.
We provide a monthly "AI Visibility Dashboard." This tracks your brand's sentiment across LLMs, your "Share of Voice" in AI answers for key questions, and traditional traffic metrics.
Yes. Many of our clients use us as a specialized "AI Layer" on top of their general marketing. We handle the schema, knowledge graph, and AI-specific PR, while your existing team handles blog posts.