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Fade Digital / About

Two Decades of Data.
One Future-Proof Strategy.

For over 20 years, Fade Digital has lived in the trenches of search engine algorithms. We didn't just watch the digital landscape evolve; we helped shape it.

While others are scrambling to understand AI, we are already building on it. We have transitioned to a 100% AI-First approach, leveraging our deep technical SEO roots to dominate the new ecosystem of LLMs and Generative Engines.

run stats_audit.exe
PROTOCOL_ESTABLISHED 2004
ALGORITHM_DATA 20+ YEARS
STRATEGY_CORE AI-NATIVE
> STATUS: AHEAD_OF_MARKET_

System_Migration_Log

The Shift: SEO vs. GEO

LEGACY_PROTOCOL (v1.0)

Traditional SEO

  • Optimizing for "Keywords"
  • Chasing Blue Links
  • Human-Readable Content
CURRENT_PROTOCOL (v2.0)

AI GEO Strategy

  • Entities & Semantics
  • Dominating LLM Answers
  • Machine-Readable Data (JSON-LD)

The Architect

Bridging the gap between human intent and machine understanding.

Lorne Fade

Lorne Fade

Founder & CEO

Lorne isn't just an entrepreneur; he is a semantic architect. Having built VR Vision into a global leader for clients like Toyota and Siemens, he realized the web was shifting from 2D indexing to 3D understanding.

Fade Digital is the bridge between your brand's data and the AI models that now control the world's information.

20+
Years Experience
500+
Campaigns Led

Operating Protocols

01

/Data_Over_Opinion

We do not guess. We audit, we scrape, and we analyze. Every strategy is born from a dataset, not a gut feeling.

02

/Adapt_Or_Fade

The algorithm changes daily. We iterate our strategies in real-time. Stagnation is a system failure.

03

/Semantic_First

We speak the language of machines. We structure your brand so clearly that AI has no choice but to cite you.

SYSTEM_READY

Don't Get Left in the
Legacy Index.

The transition from Search to Answer is happening now. Your brand data is waiting to be structured.

// Schedule_Briefing