You know the old adage, to be where your customers are? Well, these days, your customers are online. In fact, Canadians spend more time online per month than any other nation in the world except for the United States, and
As a business owner, you have a thorough understanding of the products or services you provide. But do you understand how to sell online? Search engine optimization is the process of improving your site’s position in the search results. SEO
Traditional marketing tactics aren’t as effective as they once were. Potential customers don’t respond well to the “hard sell” approach. Instead, they want objective information about the product or service they’re interested in. This is where content marketing and SEO
SEO is one of the most basic building blocks to a successful website for your small business. Short for search engine optimization, SEO gets more eyes on your website by influencing your page rank in the search results. Simply put,
Happy New Year! Another year, another changing landscape for internet marketing. 2015 was an exciting year for SEO, and 2016 is shaping up to be even better. Don’t worry if you haven’t been keeping up-to-date with all the latest SEO
Infographics are all the rage these days – and for good reason. They’re extremely popular among readers and are among the most frequently shared types of content on almost all social media platforms. Simply put, infographics have a high likelihood
What’s with Google and the cutesy names? First Panda, then Penguin. We’re talking, of course, not about cuddly black and white animals but about cold computer algorithms. Penguin was first rolled out back in April of 2012 to penalize websites