While there are plenty of SEO strategies a business can implement for free, sooner or later you’ll likely have to spend at least something on advertising. If you don’t, you risk losing both potential customers and search rank position. Pay-per-click
We all remember our first time. We’re referring to, of course, that first time you logged into an Analytics screen and were met with a sharp rise or fall in Direct traffic. This probably scared the daylights out of you,
Google AdWords is all the rage in the online marketing world, among small businesses and big businesses alike. The concept behind the service is simple: pay a small amount of money to put your company’s advertisement directly in front of
If you’ve noticed that your Pay-Per-Click (PPC) marketing campaign isn’t yielding the results you expected, it may be time to evaluate your website – and more specifically, your landing page, which could be sabotaging your best efforts. Earn the Trust
As it has been known for quite some time, Google has been planning a big change in replacing a couple of their major tools – namely the famed Keyword Tool and their accurate Traffic Estimator – with a new application