There’s never been a better time to be a content marketer than NOW. The value of content marketing has increased tremendously as search, social, email, and display channels are all beginning to rely on the content as a marketing tool.
Content marketing relies on your creativity and willingness to put in the work. However, in recent years there have been new content marketing tools released which can make the process of content marketing far easier. From prospecting tools through to
Traditional marketing tactics aren’t as effective as they once were. Potential customers don’t respond well to the “hard sell” approach. Instead, they want objective information about the product or service they’re interested in. This is where content marketing and SEO
Content marketing is no longer solely about content. While content is and always will be the most important aspect of your content marketing campaign, there is actually a whole lot more work that goes into it beyond simply creating the
No matter what kind of business you have, you can benefit from having an online presence. Some would go so far as to say that you have to have an online presence; otherwise, you’ll be losing customers to those competitors