Research has shown that video is the most effective form of visual advertising, and it has the capability of capturing audiences that are spending less and less time reading through advertisements.

One of the easiest ways to record, create, edit and publish a video on Social Media is to do it on your smartphone, as it is accessible, affordable and effective.

Below is a list of some of the best video apps for your smartphone that will allow you to create original, exciting and engaging videos for your followers.

1. Slopro

Changing the speed in your video can have a big impact; I mean think about how much more awesome a fight scene is or how an explosion is more visually striking when watched in slow motion. You can do exactly that and much more with this cool app.

The app has four different configurations to help you make your video stand out:

• Slow motion: You can slow your video down by 25%, 40%, and 50%
• Super-Slow motion: 500fps or 1.000fps options
• Fast motion: Speed up your video by 1.3, 2 or 3 times the original speed
• Render: Setting for super-slow motion that has 3 effect options

This cool app is only $3.99 for the Pro version, and is available for IOS phones only. The editing is simple where you just choose the start and finish points in the video where you would like to adjust the speed, and the options will pop up.

2. Lapse It

Time lapse videos are becoming more and more popular, and they have the ability to create visually effective and engaging videos in a short space of time. A time laps is a video of an event that usually takes a long time, and then it gets hyper-accelerated by taking a photo every few seconds. For example, a sunset can be sped up to take only a few seconds.

• Lapse It has so many great options to make an appealing video
• Low quality to 1080 HD shooting modes
• Initial delay which stops shaking from affecting the video
• Music, effects and filters

The full Pro version only costs $1.99 and is available for Android and IOS

3. Magisto

This app makes producing a quality video with images, music and effects extremely quick and easy.

This app has three stages to it:

• Choose Content: Can be videos or photos already on your phone, or you can take one in the app.
• Select Style: 19 different choices
• Choose Music: Soundtracks provided in the app or from your music folder.

Magisto is available for IOS and Android for $4.99 a month or $12.99 a year.

Videos have proved to be the most engaging and successful form of marketing on Social Media platforms and therefore it is imperative that you have a video app for your Social Media marketing to reach its full potential. By using any of the three video apps in the list above you will be able to create high quality videos that excite and engage your followers, and in doing so further your reach on Social Media.