How to Get Started with Mobile Marketing

Have you noticed how connected people are to their phones these days? This connection is a goldmine for marketers! In this article, we’ll give a quick rundown on how to get started with mobile marketing using Google’s four “micro-moments” and reaching your customers while they’re on the go.

I-want-to-know moments

We’ve got Siri, we’ve got Ok Google – mobile phones hold the answers these days.

To make sure your company is there when your audience wants to know something, you need to have a killer content strategy.

This can be accomplished in two steps:

  • Review all the content on your website. If your website doesn’t have everything a user could need to know about your product or service, you might lose your customer. Look at your content and make sure it’s on point, incredibly detailed, organized, and user-friendly.
  • Evaluate your blogging strategy. Google is the search engine of choice, and that means you need to have content that’s ranking on Google. How do you do that? By writing blogs that answer the questions your audience is asking. If you have a great blogging strategy and strong SEO, your company will show up in search results.

I-want-to-go moments

You’ve probably used your phone to map your location. Your audience is doing the same thing. That means your company’s business address must be online and accurate.

Again, we’ve got two steps to help you show up:

  • Add your business to the Google Local Listing. Google My Business lets you list your business for free. The business listing includes your hours, phone number, and directions on Google Search and Maps. Don’t skimp on the information – it should be as easy as possible for your customer to find you.
  • Keep your info up to date. Sounds obvious, but you’ve probably encountered incorrect addresses or store hours yourself. Keep your listing up to date, and don’t neglect Yellow Pages, Yelp, and other online directories where customers could find you.

I-want-to-do moments

If your customer wants to do something, your website better be responsive, loads quickly, and can complete transactions on the go so you can be there when they’re ready.

Here are three things to consider for responsive mobile marketing and those I-want-to-do moments.

If your website isn’t mobile friendly, you could see higher bounce rates and lower conversion rates. You need to have a responsive website customers can easily navigate. Redesign your site or convert it if needed but don’t forget this important step.

Does your website load in the blink of an eye? Website load speed is one of Google’s ranking factors, and a slow load speed means a bad user experience. Use Google’s free mobile-friendly test tool to make sure your website has a load speed higher than 80/100.

If you’ve got a responsive site that loads like lightning, you’ll be ready when your customer wants to make a transaction. Make it easy for them by creating a great user experience.

I-want-to-buy moments

If you’ve worked through the steps above and served your customers in the know, go, and do moments, you’re ready for the buy moments.

To up your chances of making a sale, consider a Google Adwords campaign. Ads will increase your chances of being seen and are easy to create using Google Merchant Center or Google Text ads.


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