SEO is a fickle beast and is always changing like a lifelike amoeba, and what worked 5 years ago for ranking a website on the top organic positions in Google no longer works today. Today we are going to outline
You know the old adage, to be where your customers are? Well, these days, your customers are online. In fact, Canadians spend more time online per month than any other nation in the world except for the United States, and
Successful SEO strategies are moving away from exact match keywords and towards overall user experience. Social media is playing an increasingly larger role in creating a great user experience. Your social media presence will influence customer behavior, brand recognition, search
As a business owner, you have a thorough understanding of the products or services you provide. But do you understand how to sell online? Search engine optimization is the process of improving your site’s position in the search results. SEO
Ask any self-respecting online or digital marketing agency in Toronto that’s been around from the beginning. SEO was solely wrapped up in optimizing page reads, creating relevant backlinks, and building sensible, keyword-driven content. Not anymore. These days, SEO is chiefly
Traditional marketing tactics aren’t as effective as they once were. Potential customers don’t respond well to the “hard sell” approach. Instead, they want objective information about the product or service they’re interested in. This is where content marketing and SEO
There are two ways to increase your sales. You can increase your traffic, under the reasonably safe assumption that there will always be a percentage of people who will purchase your product once they learn about it. Increasing your traffic
SEO is one of the most basic building blocks to a successful website for your small business. Short for search engine optimization, SEO gets more eyes on your website by influencing your page rank in the search results. Simply put,
Happy New Year! Another year, another changing landscape for internet marketing. 2015 was an exciting year for SEO, and 2016 is shaping up to be even better. Don’t worry if you haven’t been keeping up-to-date with all the latest SEO
Many web owners, both newbies and those with more experience, wonder how much their Google ranking is worth to their business. More importantly, they wonder how much a #1 ranking with Google would be worth. Naturally, the worth of your