We all remember our first time. We’re referring to, of course, that first time you logged into an Analytics screen and were met with a sharp rise or fall in Direct traffic. This probably scared the daylights out of you,
Design is extremely important, especially when you’re trying to convince visitors to hand over their personal information. If they don’t feel comfortable because of the design of your website or the forms, you’re leaving huge amounts of money on the
A new, superior model of search advertising optimization is emerging. Rather than optimizing SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) efforts separately, cross channel optimization advances these channels together. Cross channel optimization will save
Think about the last time you were scrolling through your Facebook, Instagram or other social media feed. What type of content grabbed your attention? If you’re like most users, you’re far more interested in content from people than from brands.
Even a small marketing mistake can cost your business a lot of money. In fact, there isn’t much reason to put the time, effort, and money into digital marketing if you’re not going to do it right from the start.
A database of consumers interested in your brand is a valuable resource for your business. After all, these are people who are likely to respond to sales and special offers. They’re also likely to recommend your product or service to
Your entire web presence should be dedicated to inbound marketing. This is the art and science of turning visitors into customers. No matter what product or service you provide, you’ll likely have a specific audience you’ll want to target. Often,
Infographics are all the rage these days – and for good reason. They’re extremely popular among readers and are among the most frequently shared types of content on almost all social media platforms. Simply put, infographics have a high likelihood
No matter how good you think you are at blogging, no one is perfect. And to achieve the best results that you possibly can you are going to need the help of tools. There are hundreds of different blogging tools
If you’ve ever had the misfortune to work in telemarketing, you know it’s all about the conversion rate: how many of those dinner-interrupting calls are you turning into sales? Actually, the conversion metric can measure more than sales: it basically