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Blog: Online Marketing Agency

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4 Tips to Improve Your PPC Ad Campaigns

By Lorne Fade August 1, 2018 Google Adwords, Online Marketing Agency, PPC Management

While there are plenty of SEO strategies a business can implement for free, sooner or later you’ll likely have to spend at least something on advertising. If you don’t, you risk losing both potential customers and search rank position. Pay-per-click

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Leveraging Social Media for Your Ecommerce Business

By Lorne Fade February 7, 2018 Online Marketing Agency, SEO

Successful SEO strategies are moving away from exact match keywords and towards overall user experience. Social media is playing an increasingly larger role in creating a great user experience. Your social media presence will influence customer behavior, brand recognition, search

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SEM Growth Hacking – Cross Channel Optimization

By January 12, 2018 Online Marketing, Online Marketing Agency, SEM Toronto

A new, superior model of search advertising optimization is emerging. Rather than optimizing SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) efforts separately, cross channel optimization advances these channels together. Cross channel optimization will save

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Using Facebook Ads for Lower Cost Lead Generation

By May 25, 2017 Facebook Ads, Online Marketing Agency

Facebook is a great resource when developing leads for your marketing campaign. While a digital marketing agency will probably help you get the best results possible, there are also many effective strategies anyone can implement. The Goal of Facebook Ads

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Digital Marketing Trends for 2017

By January 27, 2017 Fade Digital, Internet Marketing, Online Marketing Agency

The start of a new year is a great time to reevaluate and reaffirm your digital marketing efforts. A big part of success is understanding which way the industry winds are blowing. The earlier you can spot a trend, the

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New Client Dashboard & Reporting Platform

By August 1, 2016 Online Marketing Agency

We have developed a new sleek interface for our clients to manage and view the progress of their online marketing campaigns. With this new dashboard interface our clients will be able to view updates and improvements to the full spectrum

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Simple Lessons to Improve Your Customer Acquisition Metrics

By February 23, 2016 Online Marketing Agency

A business is nothing without customers. Yet how do you initially acquire those customers? As a small business, the process of reaching and acquiring new customers can be overwhelming. And that’s not to mention retaining these customers. Luckily, there are

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Local Search Marketing & Why It Matters

By February 2, 2016 Online Marketing Agency

Pretend your new client is an at-home cleaning service. Called “Jane’s Superstar Housecleaning,” this small business operates in the Denver, Colorado area. Do you know the best way to market their services? A few years ago, if you searched for

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Is Your Landing Page Sabotaging Your PPC Marketing?

By July 21, 2015 Online Marketing Agency

If you’ve noticed that your Pay-Per-Click (PPC) marketing campaign isn’t yielding the results you expected, it may be time to evaluate your website – and more specifically, your landing page, which could be sabotaging your best efforts. Earn the Trust

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