While there are plenty of SEO strategies a business can implement for free, sooner or later you’ll likely have to spend at least something on advertising. If you don’t, you risk losing both potential customers and search rank position. Pay-per-click
Successful SEO strategies are moving away from exact match keywords and towards overall user experience. Social media is playing an increasingly larger role in creating a great user experience. Your social media presence will influence customer behavior, brand recognition, search
A new, superior model of search advertising optimization is emerging. Rather than optimizing SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) efforts separately, cross channel optimization advances these channels together. Cross channel optimization will save
Facebook is a great resource when developing leads for your marketing campaign. While a digital marketing agency will probably help you get the best results possible, there are also many effective strategies anyone can implement. The Goal of Facebook Ads
The start of a new year is a great time to reevaluate and reaffirm your digital marketing efforts. A big part of success is understanding which way the industry winds are blowing. The earlier you can spot a trend, the
We have developed a new sleek interface for our clients to manage and view the progress of their online marketing campaigns. With this new dashboard interface our clients will be able to view updates and improvements to the full spectrum
A business is nothing without customers. Yet how do you initially acquire those customers? As a small business, the process of reaching and acquiring new customers can be overwhelming. And that’s not to mention retaining these customers. Luckily, there are
Pretend your new client is an at-home cleaning service. Called “Jane’s Superstar Housecleaning,” this small business operates in the Denver, Colorado area. Do you know the best way to market their services? A few years ago, if you searched for
If you’ve noticed that your Pay-Per-Click (PPC) marketing campaign isn’t yielding the results you expected, it may be time to evaluate your website – and more specifically, your landing page, which could be sabotaging your best efforts. Earn the Trust