If you were just getting a handle on your SEO, you might want to sit down for this. Google has rolled out AMP, also known as the Accelerated Mobile Pages Project, to all website results. AMP could mean big changes
As mobile marketing continues to evolve, marketers are trying out new tricks designed to make things easier for buyers. Now, of course, this is made in the interest of influencing them to buy more or catching their attention in various
The app market is growing every day, and some niches are harder than others. Before you invest hundreds of hours into coding and designing your app, it would be wise to do some competitor research. Competitive research is about learning
According to the Pew Research Center, there are over 75 million millennials running around in the United States. These 18-34-year-olds drive the market to the point where they become a primary marketing focus, just as previous generations in that age
In the world of social media, Facebook is still king. However, the jockeying for position beneath Mark Zuckerberg’s behemoth is in serious flux. The biggest agent of change these days is Snapchat, the app that thrives on viral content and
Have you noticed how connected people are to their phones these days? This connection is a goldmine for marketers! In this article, we’ll give a quick rundown on how to get started with mobile marketing using Google’s four “micro-moments” and
Our mobile devices are more central to our lives than ever before. We send texts, check emails, take photos, surf the web, use GPS navigation, watch movies, and so much more. We’re all but glued to our devices. So what
Location-based mobile marketing is quickly blurring the boundaries between the online and offline worlds. Thanks to the incredible rise in popularity of smartphones over the course of the past decade, today’s marketing professionals must now target the areas where the
Research has shown that video is the most effective form of visual advertising, and it has the capability of capturing audiences that are spending less and less time reading through advertisements. One of the easiest ways to record, create, edit
The other day at a business lunch, my guest pulled out his phone to show me a travel website so I could book a B&B in Manhattan. We both leaned over and watched the page load…and load…and load…until my friend